FreelanceMeta Ads ConsultantScaling engagement
3.5× the spend, and ROAS went up, not down
Iron Thread Co.
Men’s heritage workwear · DTC
3.5×
Spend increase
3.2×
ROAS held
The challenge
Most agencies the brand spoke to could not explain what Meta’s delivery changes meant for their account, let alone how to scale through them.
What I did
- 01
Rebuilt campaign architecture around audience signals instead of narrow interest targeting.
- 02
Scaled budgets with proven multipliers instead of step changes that reset learning.
- 03
Kept the creative engine running so scale never depended on a single winning ad.
What I built
- 01
A scaling playbook with budget thresholds and creative refresh triggers.
Results
- 01
Spend increased 3.5×.
- 02
ROAS improved to 3.2× while scaling.
“Most agencies we talked to couldn’t even explain what the platform changes meant for our ads. Fahad not only understood it but built a system around it. We tripled our spend and our ROAS actually went up.”
Muse & Maven
CAC down 43%, revenue doubled, in one quarter