Fahad Ali.
About

I am Fahad. I make paid acquisition measurable, then I make it cheaper.

I am a performance marketing specialist with three years running Meta Ads across e-commerce, lead generation, and high-ticket services. Today I own the primary acquisition channel at The Migration, an Australian immigration consultancy, where I cut cost per lead from $18 to $11 and feed a sales pipeline producing $600K+ AUD a month.

Before that I ran e-commerce and lead generation accounts at Amperor Tech, a software house, holding a 4.2× average ROAS for e-commerce clients while cutting CPL 18% and CPA 15%. I have also been brand manager for a skincare label, growing it from 50 to 300+ purchases a month, and taken on freelance fashion brands through Fahad & Co, the studio this site used to belong to.

What separates my work from a typical media buyer is the layer around the ads. I implemented The Migration's GoHighLevel CRM from scratch, built the live dashboard that replaced manual reporting, and script the weekly stakeholder report with Claude Code. I have a Computer Science degree, and I use it.

Book a 15-min callRead my resume
Fahad Ali speaking at a business event
Fahad Ali
Performance Marketing Specialist
Based in
Lahore, Pakistan
Works with
AU, US, and Gulf teams
Open to
Remote and on-site roles
Background
BSc Computer Science
How I think about the work

Four principles that show up on every account.

01

Own the number, not the task.

A media buyer who only reports what Ads Manager says is a dashboard with a salary. I want to be accountable for the pipeline the channel produces.

02

Build the system before scaling the spend.

Every account I have improved started with structure: tracking, CRM stages, intake surveys, naming conventions. Then the creative volume, then the budget.

03

Volume of tests beats volume of opinions.

16 campaigns in a month, 38 statics in a month, 72-hour kill windows. The data decides which angles live, and it decides fast.

04

Automate the reporting so the thinking gets the time.

I use Claude and Claude Code daily to pull campaign data, draft reports, and analyse creative performance. The hours saved go into the next sprint.

Certifications
  • ✓
    Meta Certified Media Buying Professional
    Meta Blueprint
  • ✓
    Google Analytics 4 Certification
    Google
Education
Bachelor of Science in Computer Science
NCBA&E, Lahore, Pakistan
Coursework: Advertising and PR, Consumer Behavior
Working setup
Lahore, Pakistan
Open to remote and on-site roles
Experienced with Australian, US, and Gulf teams (UAE and Oman), async reporting, and weekly stakeholder calls.
Let’s talk

Hiring for paid media, lead gen, or marketing ops?

I am open to remote and on-site roles, plus select freelance engagements. Fifteen minutes is enough to see whether I am the right fit.

Book a 15-min callSend a message
fahad.ali@thefahadco.comLinkedIn