Fahad Ali.
Resume

The one-page version.

Fahad Ali

Performance Marketing Specialist

Lahore, Pakistan·fahad.ali@thefahadco.com·linkedin.com/in/fahadandco/·thefahadco.com·Open to remote and on-site roles

Summary

Performance marketing specialist who cut cost per lead from $18 to $11 while managing $10K+/month in Meta Ads for a high-ticket Australian consultancy. Three years running Meta Ads (Facebook & Instagram) across e-commerce, lead generation, and high-ticket services, feeding a pipeline producing $600K+ AUD a month, with $70K+ in managed spend delivering 2.5× to 4.2× ROAS. Meta Certified Media Buying Professional. Owns a channel end to end: creative brief through campaign architecture, A/B testing, CRM pipeline, and stakeholder reporting.

Experience

Performance Marketing Specialist · The Migration

Jan 2026 – Present · Remote

Australian immigration consultancy · High-ticket lead generation

  • Manage a $10K+ monthly Meta Ads budget across the full acquisition funnel. Cut CPL from $18 to $11 and generated 3,000+ leads.
  • Built 16 campaigns in a month, consolidated into the top 7, reaching an 84% qualification rate and doubling sales conversion from 4% to 8%.
  • Implemented GoHighLevel from scratch: funnels, intake surveys, workflows, pipeline stages, and a live Meta Ads dashboard.
  • Produced 38 static creatives in one month while directing video editors and content creators.

Digital Marketing Assistant · Amperor Tech

Aug 2024 – Oct 2025 · Lahore

Software house · E-commerce and lead generation accounts

  • Maintained an average 4.2× ROAS for e-commerce accounts through creative rotation, segmentation, and daily bid adjustments.
  • Managed a $5K+ monthly Meta Ads portfolio spanning e-commerce, lead gen, and influencer campaigns.
  • Reduced CPL 18% and CPA 15% across key accounts through structured A/B testing.

Marketing & Design Intern · Oxosofts

Aug 2023 – Jan 2024 · Lahore

Software house · Marketing team

  • Tracked campaign performance in Meta Insights and GA4 and delivered weekly optimisation reports.
  • Produced graphic assets that lifted post engagement rates by 15%.

Skills

Paid Media
Meta Ads (Facebook & Instagram) · Campaign architecture · Advantage+ · CBO / ABO · Custom & Lookalike Audiences · Retargeting · A/B testing · Meta Pixel & CAPI · Google Ads (Search, Display)
Performance & Analytics
ROAS · CPL · CPA · CPM · CTR · Attribution · Budget pacing · Google Analytics 4 · Google Tag Manager · Microsoft Clarity · UTM governance
Lifecycle & CRM
GoHighLevel (CRM, funnels, automations, dashboards) · Lead scoring · MQL / SQL handoff · Email sequences · Mailchimp
Growth & CRO
Full-funnel strategy · Lead generation · Demand generation · Conversion rate optimisation · Landing page design · Creative strategy & production
Platforms
Shopify · Buffer · Canva · Calendly · Notion
AI Workflow
Claude & Claude Code · Ad copy iteration · Creative performance analysis · Automated reporting scripts · Campaign data analysis

Certifications

  • Meta Certified Media Buying Professional — Meta Blueprint
  • Google Analytics 4 Certification — Google

Education

Bachelor of Science in Computer Science

NCBA&E, Lahore, Pakistan

Coursework: Advertising and PR, Consumer Behavior