Lead genEmploymentMeta Ads · via Amperor Tech6 months
Digital Tribe
$30K in Meta spend turned into $200K for a Dubai agency
6.7×
ROAS
$30K spend → $200K revenue in 6 months
$200K
Revenue generated
3,200+
Leads generated
$9.50
Avg cost per lead
$30K
Ad spend
The challenge
Generate a steady flow of enquiries for a design and branding agency in Dubai at a cost per lead the team could turn into profitable projects.
What I did
- 01
Campaigns segmented by audience temperature, with separate prospecting and retargeting budgets.
- 02
Creative rotation on a fixed cadence so lead cost did not drift as ads fatigued.
- 03
Structured A/B tests on copy, formats and lead forms to keep cost per lead under $10.
Results
- 01
$200K in revenue from $30K in Meta ad spend over 6 months: 6.7× ROAS.
- 02
3,200+ leads at an average cost per lead of $9.50.
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